Senior Digital Marketing Manager

Our client is a well-loved New Zealand consumer brand looking to bring their digital marketing leadership in-house. Reporting to the GM Marketing, you will own the digital roadmap across paid, owned and earned channels.

About the role

• Lead strategy and execution across SEM, paid social, programmatic and CRM
• Partner with the eCommerce team on conversion and lifetime value uplift
• Manage agency relationships and a small in-house performance team
• Build quarterly reporting that ties spend directly to commercial outcomes

About you

• 7+ years in digital marketing, at least 2 in a leadership capacity
• Strong commercial instincts and fluency with GA4, Meta, Google Ads
• Experience running integrated campaigns for a recognised consumer brand

This is a hybrid role based out of central Auckland with one day a week from home.